Privacy Policy

Last updated on May 25th, 2018

Thank you for visiting TRNDlabs. The Web Site (hereinafter referred to as the “Web Site”) is operated by Betafresh Hong Kong Limited (hereinafter referred to as “We”, “Us”, the “Company”, “Our”) and governed by the Privacy Policy of the Company and discloses the consumer privacy practices of this Web Site. Your privacy is important to Us. To better protect your privacy, We provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used at this Web Site.

You can freely access much of our Web Site without providing any personal information. Certain areas of our Web Site, for example purchasing products, entering contests, filling out surveys, and receiving newsletters, emails or other promotional information from us, require that you submit some personal information. We do not collect any personal information without your knowledge and we follow all applicable personal data protection legislation, including the General Data Protection Regulation (hereinafter referred to as the “GDPR”), to ensure your confidential online experience. We use the information that We collect about you to fulfill your product and service purchases and to create a more personalized online experience.

This is just a brief overview, so please read on for more details about Our Privacy Policy. We reserve the right to make changes to our Web Site and this Privacy Policy and Conditions at any time, so please check back periodically.

Questions regarding this Policy should be directed to or may also be contacted directly at the following address:

Attn: Webmaster

Betafresh Hong Kong Limited

20/F., Central Tower,

28 Queen’s Road,

Central, Hong Kong

In order to better provide you with numerous products and services, the Company’s Online Catalog collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our Web Site.

Personally Identifiable Information

This refers to information that lets us know the specifics of who you are.

We request your personal information at the following stages of your online experience:

  1. When you place an order at to make sure We process it correctly;
  2. When you enter any contest, sweepstake, or fill in surveys;
  3. When you send us feedback or contact our support team;
  4. When you agree to receive marketing emails from Us.

We own and store the following information about you (hereinafter referred to as “Personal Data”):

  1. Your name, gender, email address, phone number, and other contact information
  2. Your billing and shipping addresses and order history
  3. Your payment information
  4. Marketing information such as your email, name, country, purchase activity
  5. Information about contests, sweepstakes and giveaways you enter at, our social media accounts, and other websites related to us

With this information, the Company’s Online Catalog can fill your orders and better provide you with personalized services. You will be also offered an option to give your consent on processing your Personal Data by ticking the boxes with the indicated purposes of such processing as following:

  1. During the checkout process when you place your order, which is necessary to us to process your order; you can also optionally agree to receive marketing materials from us
  2. When you contact our support team via Contact Form which is necessary to us to proceed with your claim; you can also optionally agree to receive marketing materials from us
  3. When you enter any sweepstake, contest, or giveaway; it’s optional and only applicable if you want to participate
  4. In a popup on our website to subscribe to our newsletter; it’s optional and only applicable in case if you want to receive marketing materials from us
  5. In a website footer or on the sale pages where we invite you to subscribe to our newsletter; it’s optional and only applicable in case if you want to receive marketing materials from us

In some cases, we gather certain categories of Personal Data without your consent as such categories of Personal Data are necessary for Our service performance for you, among which are:

  1. Your IP address
  2. Your email address
  3. First and last name
  4. Your shipping and billing information
  5. Your order information

This data is necessary to us to process your order. If you do not consent to sharing this data with us, as well as if you don’t agree with our Privacy Policy and Terms of Use, we are not able to process your order.

The Web Site may also permit additional interactions between it and a third party website, service, or other content provider, such as enabling you to “like” or share content to a third party SNS. If you choose to “like” or share content, or to otherwise share information from or via Our Web Site with a third party site or service, that information may be publicly displayed, and the third party may have access to information about you and your use of Our Web Site (and We may have access to information about You from that third party). These features may collect your IP address, which page you are visiting on Our Web Site, and may set a cookie to enable the feature to function properly.

We use the following services and third parties that might use your cookies:

  1. Google Analytics for statistical information
  2. GetClicky for statistical information
  3. Facebook for marketing purposes
  4. DoubleClick for marketing purposes
  5. YouTube for marketing purposes

You can give your consent to sharing your cookies with third parties by clicking “Agree” in the window which pop ups when you visit the Web Site for the first time, adjust what services you allow to share your information by clicking “Settings,” or decline all cookies from being shared with third parties, by leaving the tick boxes in the “Settings” section empty.

Your information also might be processed by the following services that help us process your order or provide service to you:

Non-Personally Identifiable Information

This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our Web Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. For example, this information may include the Web Site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, and what browser you are using. A URL is the global address of documents and other resources on the World Wide Web.

If you visit this Web Site or one of the Web Sites available through a link on our Web Site, the holder of that Web Site will independently collect, use and share your personal information in accordance with their own privacy policies. If you have questions about their information practices, please read their privacy policies. The Company is not responsible for any information these third parties share.

We gather information in the following ways
Our primary goal in collecting personal information is to provide the Company’s Online Catalog’s visitors with a superior customized online experience. We use the customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our Web Site and administer our systems through any other means deemed so to improve the customer’s experience.

We review the actions of the the Company’s Online Catalog visitors on an aggregate basis to determine customers’ preferences. Company’s Online Catalog also does research on our visitors’ demographics, interests, and pages viewed based on the information provided to us during ordering, a promotion, from our server log files, from contests, drawings or surveys.

We collect IP addresses for the purposes of system administration, to gather broad demographic information, to report Non-Personally Identifiable Information to the Company, and to monitor the level of activity on our Web Site. We collect information from visitors to our Web Site regarding the URLs they came from, domain types (e.g., .com or .org), their IP addresses, the date and time of their visit or order, the number of visits and orders, the number of visits per browsing session, the server type, the operating system and browser type used to come to the Web Site, the country, state and telephone area code where their servers are located, the pages and page titles of our Web Site that visitors viewed during their visit, whether the visitor’s computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on our Web Site.

When you order from the Company’s Online Catalog, we collect personally identifiable information from you. If you order one of our products, we will collect and maintain your name, email address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this, and other information, as disclosed in this Privacy Policy, in order to fill your order, to communicate with you about your order and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contained and these changes will be automatically kept for future use.

Online Surveys and Polling
In order to improve our services to you, we ask some of our customers to voluntarily complete surveys. Individual survey answers are confidential, although Non-Personally Identifiable Information is collected and disclosed to third parties. If you do not wish to participate in a survey, simply decline to participate when asked.

Contests and Sweepstakes
When you enter a contest or other promotion, we may ask you for contact information such as your name, address and email address in order to administer the contest, to send you promotional emails, notify winners and make the winners’ list publicly available pursuant to certain states’ laws. Your consent to such promotional use and disclosure of this information is a condition of your participation. As a condition of receiving any prize, you will be required to submit an affidavit of eligibility, for us to ensure that you are eligible to receive the prize according to the Contest Rules.

Newsletters & Promotional Emails
We offer free newsletters and promotional emails as a service to our customers. You will be always asked if you’re interested in receiving emails and we will only send them if you agree to receiving them by subscribing in our popup, website footer, during the checkout process, or when contacting our support team. We will send you newsletters and emails periodically, listing current specials and deals. You will start receiving our newsletters and emails automatically if you subscribe to them on our website in the footer, on sale pages, via pop up window, tick the appropriate check box when you place an order, submit a support ticket, or participate in polls/giveaways. To stop receiving our newsletter, you can unsubscribe by clicking an Unsubscribe button in an email footer or sending an email to us at

Contact Information and Third Party Data
If you contact the Company’s Online Catalog or our customer service representatives by telephone, email or letter, we may keep a record of your correspondence or comments. If you report a problem with our Web Site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name, email address and order information in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on our Web Site, we may keep the information in a file specific to you.

When you use the “Contact Us” form or other request forms available on Our Web Site to send Us your request, We will ask you to give Us your name and email address. We need this information to provide you with the reply to such request. If you are not a registered customer on Our Web Site We will not use your data for any other purposes unless We receive your consent. You can also opt-in to receive marketing information when you send us a request via Contact Form by ticking the appropriate box, but it’s optional.

Site Activity
We also track customers’ traffic patterns throughout their online session, including which pages, information and advertisements a customer views while using the Web Site and what items they place in their basket or purchase. We use your IP address to diagnose problems with our servers, software, to administer our Web Site and to gather demographic information.

We may share aggregated statistics about pages viewed on our Web Site, sales and other shopping information with third parties.

The Company’s Online Catalog may use cookies from time to time. Cookies are small text files a Web Site can use to recognize a repeat visitor to the Web Site. We use cookies for various reasons. Cookies enable us to provide you with a better experience by allowing us to understand what areas of this Site are of interest to our members. Cookies from the Company’s Online Catalog can only be read by the Company’s Online Catalog Web Sites. If you do not want the Company’s Online Catalog to deploy cookies in your browser, you can set your browser to reject cookies or to notify you when a Web Site tries to put a cookie in your browser software. If you choose to disable cookies in your browser, you can still access most of this Site, however, your ability to use some of the products and/or services, including the shopping cart, at this Site may be affected.

Action Tags
We may use action tags in the operation of our Web Site. An action tag is a method used to track responses or actions by customers who view certain information on our Web Site. Action tags are images embedded in a Web Site page that are used to transparently collect information. Our content servers may use action tags to count the number of times that visitors click on a particular page section or visit the pages of our Web Site. Without collecting any personally identifiable information, they use that data to tell us which are the most effective sections of our Web Sites.

Email Distributor’s Use of Action Tags: Our third-party email distributor may use action tags. They may, for example, keep track of when a promotional email is opened and provide the Company’s Online Catalog with ongoing aggregated reports of how many customers have responded.

On occasion, unaffiliated third parties will “frame” the Company’s Online Catalog’s Web Site in an effort to collect customer information. To ensure your privacy, make sure that your order originates from the Company’s Online Catalog’s Web Site. Betafresh Hong Kong Limited’s Online Catalog is not in any manner responsible in the event that you do disclose information to an unaffiliated framing Web Site.

Betafresh Hong Kong Limited’s Online Catalog also shares your personally identifiable information gained only through analytics resources with Betafresh Hong Kong Limited and third parties who provide services to Us, Our customers, and Web Site visitors. Those third parties include authorized contractors, temporary employees and consultants, and other companies working with us (collectively, “agents”). We ensure your personal information won’t be used for purposes other than to provide services to you or the Online Catalog.

Payment data
Despite the payment method you choose, We do not store and cannot use your credit card information or other payment details. Your credit card details are encrypted and securely stored by our payment processors.

We can, with your consent, process your Personal Data to provide you with the information about Our activities and Our services. In cases you gave your consent on receiving marketing materials during the registration or just subscribe on newsletters about our services on Our Site, We will send such marketing material to your email (You can unsubscribe at any time).

Please pay attention that if you did not choose such option during the registration, We still can send letters to your email, but only in cases when We are obliged under the law or under the contract to provide you with certain information (for example, when We change Our Terms of Use and Privacy Policy, make any software updates etc., We can inform you about it by sending you the email).

If We send you marketing emails, it means that you subscribed to our news and updates using any of the subscription forms, ordering process, contact form, or entering sweepstakes and contests. Starting 25 May 2018, we updated Our collection process to be in line with the GDPR. Please note that we don’t store any data about you without your contest. You may have registered to our marketing emails earlier, using any of the above listed subscription methods, which means we have owned and stored your information since then.

We can also use your Personal Data (with you prior consent) to provide it to the third parties services in order to set the targeting marketing, if you provide Us during the registration with consent to process your Personal Data for marketing purposes, which also include targeting marketing. It means, for example, that We may share with Facebook log information about your visits of Our Site or other data from your profile for the purpose of showing you Our adds on Facebook.

With whom do we share your information
We only disclose Your Personal Data to the third parties when We are obliged by law or other applicable legislation.

Fulfillment: The information collected by the Company’s Online Catalog is used for processing orders, keeping you informed about your order status, for statistical purposes, for improving our Web Site and its performance, and to notify you of products or special offers that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to fill your order, deliver your order, provide customer service, provide you with credit and deliver promotional emails to you from the Company’s Online Catalog. For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery service to deliver products that you ordered.

Other Parties: We do not sell, trade, or rent your Personally Identifiable Information to others without your consent. We may provide Non-Personally Identifiable Information about our customers’ sales, traffic patterns, and related Web Site information to third parties, but these statistics do not include any Personally Identifiable Information. We may release account information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of the Compay’s Online Catalog, our users, or others. If customers do not pay us for products ordered, we may submit their account information to a third party collection agency.

Compliance with Service of Process or Law Enforcement: Occasionally the Company’s Online Catalog may be asked by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, without prior notice to you. The Company’s Online Catalog fully cooperates with law enforcement agencies in identifying those who use Our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

Please note that your Personal Data is also being processed by Our hosting provider Digital Ocean.

How can you update or correct your Personally Identifiable Information
We believe you should have the ability to access and edit the personal information that you have provided to us.

During the online ordering process you can review, change, or delete the information that you have submitted. We encourage you to promptly update your information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Also, as a security measure we “backup” the data stored on our systems, and such prior information might take a longer time to be deleted from our system.

Email: We may from time to time send you email or other communications regarding current promotions, specials and new additions to the the Company’s Online Catalog Web Site. You may “opt-out,” or unsubscribe from our newsletters by clicking “Unsubscribe” in any email you receive from us, or by sending an email to After doing so, the Company’s Online Catalog users will not receive future communications or mailings unless they opt-in, open a new account or enter a contest.

Cookies: You may also set your browser so that it will not accept “cookies” to prevent assignment of a unique identifier; however, you will be unable to shop on our Web Site if you do so.

We make sure to provide all information we own about you within 3 business days if you request. To request the information we own about you, please contact us at If you want us to stop collecting information about you and delete information we own about you, send your request to

What security precautions are in place to protect against the loss, misuse, or alteration of your information
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.

When you access your account information, the information is kept on a secure server. All of the customer data we collect is protected against unauthorized access by physical security means.

A special note about children’s privacy
You must be at least 18 years old to have our permission to use this Web Site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 18 years of age. If you are the parent or guardian of a minor under 18 years of age and believe that they have disclosed personally identifiable information to us, please contact us at so that we may delete the minor’s information.

You should carefully review Privacy Policy of the Company and any third party Web Sites accessible from the Company’s Online Catalog.

The Company and other Web Sites accessible through our Web Site have their own privacy policies and data collection, use and disclosure practices. Please consult each Web Site’s privacy policy. The Company’s Online Catalog is not responsible for the policies or practices of third parties. These other Web Sites may send their own cookies to users, collect data, or solicit personal information.

Contacting Betafresh Hong Kong Limited’s Online Catalog about privacy questions or concerns
If you have any questions about this Privacy Policy, the practices of this Web Site, or your dealings with this Web Site, please contact Betafresh Hong Kong Limited’s Online Catalog by sending a letter to:

Attn: Webmaster

Betafresh Hong Kong Limited

20/F., Central Tower,

28 Queen’s Road,

Central, Hong Kong

You may also contact us by email at

Privacy Policy changes
This Privacy Policy was last changed on May 25th, 2018. If Betafresh Hong Kong Limited’s Online Catalog makes changes to any terms or conditions of the Privacy Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately upon being posted unless we tell you otherwise.